Bob Dylans Impact on Pop Culture - 1515 Words

POPULAR CULTURE ESSAY- BOB DYLAN Duluth Minnesota, May 24th 1941 Robert Allen Zimmerman (Bob Dylan) was born. 69 Years and over 45 albums later Bob Dylan has completely altered the face of popular music since his debut as a fresh faced folk singer in 1962. His early career forged him into an informal chronicler and then he later developed into an apparently reluctant figurehead of social unrest [Gray, 2006] and became a voice for a generation. His songs have been covered by many artists in a wide span of genres and he has remained a prominent and highly influential figure in the history of popular music over the past five decades. [Gates, David, 1997] In the early sixties, before Bob Dylan emerged, the concept of folk and rock fusing was†¦show more content†¦Ã¢â‚¬Å"The Beatles shift towards more introspective songwriting in the 60’s would never have happened without him† [V.Bogdanov, 2002]. Artists such as John Lennon, Paul McCartney, Neil Young, Bruce Springsteen, David Bowie, Patti Smith, Joni Mitchell and Tom Waits all acknowledge the profound impact Dylan had on the industry and themselves as artists. â€Å"Bob Dylan, Ill never be Bob Dylan. Hes the master. If Id like to be anyone, its him. And hes a great writer, true to his music and done what he feels is the right thing to do for years and years and years. Hes great. Hes the one I look to†. [Neil Young, 2005]. Dylan encapsulated a generations hunger for change, challenged the social and political status quo but interestingly seemingly rejected this status after receiving the ‘Tom Paine Award’ from the National Emergency and Civil Li berties Committee he drunkenly questioned the role of the committee and claimed to see something of himself and everyone in JFK’s alleged assassin Lee Harvey Oswald [Andrew Loog Olham, 2005]. In 1965 The Byrds cover of his song Mr. Tambourine Man helped to propel not only The Byrds to super stardom but established the folk rock genre. [V.Bogdanov, 2002]. His verbal sophistication drew comparison to the romantic poets and much literary criticism artists still strive to attain today. His launch of Theme Time Radio Hour for XM Satellite Radio helped him to establishShow MoreRelatedBob Dylan: The Voice of a Generation Essay961 Words   |  4 Pagesthe fact that this country was engaged in a bloody stalemate in the jungles of Southeast Asia, but because we were gradually transforming into a new, better America back home. Because these tumultuous times were so important in shaping the country, Bob Dylan, a legendary songwriter, became the voice of an entire generation, and therefo re, an unlikely icon amidst the other titans of American history. Perhaps the most famous man ever born in frosty Minnesota, Robert Zimmerman came into this worldRead More Bob Dylan Essay3671 Words   |  15 PagesBob Dylan When I was fifteen and I heard Like a Rolling Stone, I heard a guy like Ive never heard before or since. A guy that had the guts to take on the whole world and make me feel like I had em too... - Bruce Springsteen The Grammy Awards ceremony in 1991 was not all that different from those which preceded it. A crowded auditorium littered with the beautiful people of Hollywood and the music industry once again gathered in Los Angeles to honor the years most popular recordingRead MoreBob Dylans Impact on Popular Music1013 Words   |  5 PagesBob Dylan is a man that needs no introduction, He was a poet with a guitar who brought poetic interest back to the younger generations. Born Robert Allen Zimmerman on May 24th 1941, no one saw him coming. Dylan started his music career upon dropping out of college and moving to New York, After reading his musical icon, Woody Guthries partially fictionalized autobiography, â€Å"Bound for Glory†, where he changed his name and began performing in Greenwich emulating his idol. He was given a 5 year contractRead MoreHow Media Has Shaped The Ages Through Music1273 Words   |  6 Pagesand significance of music in shaping the ages is primarily attributed to the fact that it represents more than entertainment as it has spoken for generations and exemplified belief systems. Generally, music has had a tremendous relationship to and impact on social movements in every decade from the 1960s through 2000-2010. Music has been used as a means of exemplifying the mood of the decade in terms of high profile events or movements that took place in the respective decade. Music through the Decades:Read MoreThe Evolution Of Folk Rock1543 Words   |  7 PagesFolk Rock, 1964-1967 Throughout the 1960’s Folk contributed to, and benefited from, the evolution of rock as a whole and eventually bolstered an American response to the British Invasion. Humble and politically potent, the early Folk discography of Bob Dylan gained favor with a maturing audience while laying the groundwork for Folk Rock as a distinct subgenre. Though mildly successful in his own right, his songwriting inspired numerous covers by myriad groups inside and outside the genre, and of theseRead MorePop Culture Has Influenced The American Way1043 Words   |  5 PagesPop culture has always influenced the American way. In fact, there is a saying that politics is downstream from culture. What this means is that laws, policies, and guidelines that the government enforces are all influenced by what is being said and done in pop culture. It may be hard to see this example today, but there were certain parts in time where this idea could be easily seen. One of these eras was the 1960s. The 1960s was filled with turbulence. This is because of all of the significantRead MoreMusic s Influence On America1467 Words   |  6 Pagesfavorite part of the class was learning about the history of American music and how it influenced culture. One could argue that culture affected music first, or vice versa. In my opinion, there are cases where both scenarios played out. In this paper, I will combine my thoughts with many of the details that we learned in class to show that sometimes music impacted culture first, and other times culture impacted music. Pre-1900’s It is difficult to talk about music in America without quickly summarizingRead More The Influence of Protest Music during the 1960’s And Beyond Essay examples3816 Words   |  16 Pagesa popular form of art known as protest music, which responded to the social turmoil of that era, from the civil rights movement to the war in Vietnam. A veritable pantheon of musicians, such as Woody Guthrie, Pete Seeger, Phil Ochs, Joan Baez, and Bob Dylan sang their songs to encourage union organizers to protest the inequities of their time, creating a diverse variety of popular protest music, which has reached out to the youthful generations everywhere demanding for a revolutionary change. TheRead More Black Music and the Civil Rights Movement Essay3856 Words   |  16 Pagesinto white mainstream pop culture almost overnight. The breakthrough of Elvis happening almost simultaneously with the dawn of the Civil Rights Movement was no accident. As any scholar of the humanities would tell yo u that often times after a great war there exists a time of enlightenment, prosperity and reformation. One such cultural revival took place in this nation after the closing of the Second World War. The progressive thought of the ‘50s nurtured new ideas and cultures including the CivilRead MoreMusic Is An Art, Music, And Music1494 Words   |  6 Pagesmessage to making a lasting impact on music and change music in the future. In this paper I will be talking about a few of those iconic artists, how they have been influenced by major social and cultural changes during their careers and how their music has reflected that. Throughout our history, politics and music have intermingled. Artists have used their power of fame to be the soundtrack for movements of change in our society. When I think about an artist who has made an impact on rock roll or music

Ninety-Five Theses Paper Free Essays

During the earlier years of Christianity, at a time when most Catholic leaders were focused on political values rather than spiritual values, people would pay money for indulgences in order to remove the temporal punishments attached to their sins. Michael Mullet’s non-fiction work Martin Luther’s Ninety-Five Theses studies the roots of the Protestant Reformation by giving detailed background information on Martin Luther and how Luther contributed to a religious revolution which would change the way of Christian life. Martin Luther’s work allowed people to question their faith and gave people the courage to open their own churches even in the face of powerful Catholic leaders. We will write a custom essay sample on Ninety-Five Theses Paper or any similar topic only for you Order Now By looking at how Luther interpreted ancient religious scriptures in order to understand God, we are able to see how he transformed into one of the greatest theologians in history and â€Å"broke the hold of the Catholic Church over Europe† (Mullet, 2003, p. 46) One of Luther’s first major steps into following his beliefs was defying his father’s ishes for his son to become a lawyer and instead Luther became an augustinian monk. Luther was not Just simply being rebellious, but rather was driven by spiritual turmoil when comprehending God and his teachings which led Luther to immerse himself in his studies regarding the sacred texts. Through years of internal conflict and searching for religious purpose Luther was able to reach enlightenment by interpreting God’s Judgment as something that should not be feared when faith alone is what brought you salvation. So when he witnessed papal indulgences he ungracefully nailed his 95 Theses to the door of a church arguing against the sales of indulgences which intimidated the church with bold statements that questioned their and God’s power. Martin Luther’s 95 Theses quickly grew into something more than Just a debate between powers and spread throughout Europe with the help of the printing press. The church was incapable of ignoring Luther’s sharp statements and it seemed Luther made no hesitation to push back against authority if he was given the chance. The papal authority could not allow Luther to continue threatening their standing in power and ultimately branded Luther as a heretic and banished him from the Holy Roman Empire. Luther was able to hide in a castle with the help of his friends and once in solitude he was able to translate the New Testament into German for the public to read and interpret on their own. Martin Luther’s courage to stand up against the Catholic church gave others the strength to choose and question religion, but peace among the new churches and the Catholic churches would not exist ithout the shed of blood and powerful claims. Martin Luther’s concept of God arose from his deep anxiety and is described by Michael Mullet in his book Martin Luther’s Ninety-Five Theses as â€Å"sinners won acceptance from the God the Father – were ‘Justified’ – not actively, through their good deeds, but passively and simply by taitn r st na died on the Cross to save them† (p. 47). Luther gave us the power to break the holy chains binding people to their faith and explore a world without limitations. Dr. David Powlison – On Martin Luther’s first of the 95 Theses says that Martin Luther’s teachings can help us not only understand god but ourselves and others as well. The moment when a person truly reaches enlightenment is when he/she is able to grasp the realization that every single person in your life is real and alive as you are. That these people are not Just wondering faces but actual people like yourself with families and futures of their own. This sonder is what Martin Luther was trying to accomplish in his work along with sharing his interpretation of God’s sacred texts. How to cite Ninety-Five Theses Paper, Papers

Strategic Integrated Marketing Communications

Question: Discuss about the Strategic Integrated Marketing Communications. Answer: Introduction: Schwinn Bicycle Company was one of the earliest bicycle manufacturers in the world. It was incorporated by Ignaz Schwinn and his financial associate Adolph Arnold. After twenty years of its inception, the company became a leader in the industry owing to the technology and superior quality that they offered but the company was not able to grasp the changing demand of the consumers which was shifting from an ordinary cycle to a BMX and mountain bikes that resulted in decline of its sales. Furthermore, the tough competition from the competitors of Europe and Japan on technological front hampered the companys sales to a great extent and led them towards bankruptcy (Karwatka, 2014). Based on the case study of Schwinn, the following factors can be highlighted as lesson that other companies from various industries can avoid while operating and to sustain in the long run of their business: Consumer Behavior: Arnold, Schwinn and Company was a dominant player in the field of bicycle manufacturing. It achieved success through its product Sting-Ray which had some unique features like banana seat, high-rise handles, which was a huge hit in the early 1960s. The companys sales began to decline in the 1970s as the company was less focused on identifying the changing consumer behavior which was moving away from a normal bicycle to road racing and touring bicycles (Solomon, 2014). Lack of Research and Development: Moreover, the company did not emphasize on its research and development due to which it failed to develop products for the BMX market and it also overlooked the immensely growing mountain biking craze. Despite tough competition from the manufacturers of the Europe and Japan who consistently upgraded their technology and adopted new techniques through involvement in various professional bicycle races, Schwinn produced heavy and old-fashioned bicycles compared to the light-weight and trendy bicycles produced by other manufacturers (Christensen, 2013). Extensive Investment: Further, Schwinn chose China and Taiwan for producing bicycles at competitive prices. Despite the fact that the suppliers produced high quality products at competitive prices, some unfortunate sourcing choices resulted in supply deficit, furious retailers and diminishing customers base which further resulted in decline of its market share from 25% in 1950s to 5% in 1992 before it went bankrupt. Further the company infused substantial amount of investment for training its employees in China after introducing its own manufacturing practices, though it enabled them to achieve high quality at lower cost but they still failed to sustain in the long run and became less competitive (Karwatka, 2014). Following steps can be undertaken by the companies to strengthen their competitive position: Innovation: The companies that are facing similar situations like Schwinn should make substantial investment in its product innovation and develop products that could create a competitive advantage for the company (Tassey, 2012). Research and Development: In the current era, where technology is the main weapon to gain a competitive advantage, the companies should aim on improving its technological competence on a continuous basis to stay updated with the latest technology. Further, the companies should look out for new and innovative trends and more importantly they should patent their technology to protect it against piracy and plagiarism (Tassey, 2012). Pricing: The companies should aim at becoming a low-cost manufacturer, which would enable them to give a tough competition to small businesses and discourage competition by offering prices which the competitors might not be capable of matching. If the companies are able to maintain their quality while offering economical product, then it would strengthen the competitive advantage further (Hollensen, 2015). Understanding Consumer Behavior: Evaluating and analyzing consumer behavior on a continuous basis would help the companies in drawing a deep insight into the changing pattern in the needs and demands of the consumers and develop products that would meet their demands accordingly (Solomon, 2014). The international strategies and essential components of global strategy applied in the case study are discussed below: Outsourcing: The Schwinn Cycle Company went on to partner with low-cost manufacturers in the developing countries like Taiwan and China for due to the low wages of the labor. The company interviewed numerous prospective suppliers and secured the best into a long term agreement for manufacturing its products. The company then reconstructed its function to execute the final assembly and quality assessment in United States (Ivanov, Tsipoulanidis Schnberger, J. (2017). Local Manufacturing: The company soon started its own manufacturing plant in China. It implemented its own production techniques and trained its employees in China which helped them in achieving economies of scale and superior quality at comparatively lower price. The company continuously expanded its operations in China and very soon began to sell both high-end as well as low-end bicycles in the Chinese market. It also developed some cycles for the luxury segment which further helped the company to grow further (Ivanov, Tsipoulanidis Schnberger, J. (2017). Global Expansion: The company expanded its operations on a global level by setting up latest facilities in Brazil and Europe. It was done with the intention of meeting the growing demand for the cycles in the European countries as well as to give competition to the local manufacturers based in Europe and the Japanese manufacturers who sold their products in the European market. Initially the company was flourishing at very fast pace but suddenly it began to decline and lost its market share drastically. The decline in business was due to lack of research and development done by the company. The company rarely took into consideration the changing behavior of the consumers and the advanced technology used by the European and Japanese manufacturers gave the company a stiff competition on technological ground (Trapczynski Wrona, 2013).International Flavors and Fragrances (IFF) can adopt the following strategies to differentiate its products from its competitors and position with core ba se consumer product companies: Focus on Core Values: The company should focus on its core value of producing scents by using organic substances instead of artificial or chemical based agents which would make the companys products stand out against its competitors(Kim Wang, 2014). Product Innovation: The company which gives a greater emphasis on product innovation is always ahead in the competition. When some additional functions or features are attached to particular product, the company can demand a higher price or can defend its current price. The company can add features to its existing product through its own product development unit or by giving permit to other company to add some features. Some companies consider product innovation as their core business strategy (Becerra, Santal Silva, 2013). Packaging: Sometimes, everything it takes to rejuvenate and differentiate a product from the competitors is by changing the product packaging. The company can look for innovative techniques to create an appealing product packaging that can easily attract the customers towards it. Niche Marketing: The company should aim to sell its products in the niche market. As the company specializes in manufacturing fragrances including colognes and perfumes for end consumers, it can target the group of people who are fond of such products (Chun, 2015). Competitive Pricing: The company should adopt a competitive pricing strategy to gain an upper hand over its closest competitors. For that the company needs to make an analysis on the cost of manufacturing its products, customer analysis, competitors analysis, market research as well as SWOT analysis. The price should be such that it recovers all the costs included in manufacturing, advertising, shipping and many others. Value Addition: One of the most important factors that all companies take into consideration while differentiating their products in the current price motivated and products/services market is value addition to the product or service on the offering. Assuming that the company aims to sell its product through it official website as online shopping is the latest norm, it can create a value addition to its product by availing free home delivery of the product, free gift coupons. Further, the company can offer distinctive incentive schemes like money back guarantee or free membership as the customers these days always look for little additional push towards buying a product (Stark, 2015). The company should definitely invest in marketing communication strategy that seeks to establish its identity among the consumers. Integrated marketing communication has become an integral part of every business. Companies that uses integrated marketing communications focuses on creating a uniform message through all channels it uses, which lowers the marketing cost of the company. Further, this kind of marketing strategy makes contact with greater mass of audience due to the multiplicity. Below are the numerous benefits that the company can derive by investing into marketing communication strategy: Competitive Advantage: The company that invests in integrated marketing communication has a competitive advantage over its competitors as the marketing communication strategy helps the company to advertise and promote its brand to a larger audience (Blakeman, 2014). Reduced Advertising and Marketing Costs: While a company invests in developing a marketing communication strategy, it also reduces it advertising and marketing costs as they aim to deliver a uniform message through all the channels they select for the communication. Greater Reach: Integrated marketing communication strategy gives the company an advantage of reaching to a greater audience. For example: the company has its own Youtube channel where it launches all its latest commercials, it would reach a greater audience due to wide coverage of the internet across the world. Further, the company can promote its products through various social networking and micro-blogging sites like Twitter, Facebook, Instagram and Snapchat (Castronovo Huang, 2012). Improved Public Relations: Integrated marketing communication strategy gives the companies to enhance their public relations and escalate its public image through continuous engagement with the customers through direct interactions. Creates Brand and Product Awareness: Marketing communication strategy helps a company helps in creating the brand and product awareness through various methods of marketing its products like direct selling, sales promotion, advertising (Percy, 2014). Boost Liking towards the Products: Marketing communication strategy helps in encouraging the targeted customers towards liking the products of the company over the competitors products. Product Trials: When a product is promoted through aggressive advertising and sales promotion, it encourages prospective new customers to try the products and thus the objective of attracting new customers is pursued by the company (Percy, 2014). Identify Consumer Behavior: Integrated marketing communication strategy not just helps the company in establishing its products in the market but it also helps in evaluating the changing behavior of the consumers and the changing pattern in the buying behavior of the consumers. Through assessment and analysis of consumer behavior, the company can develop products that would meet the changing demand of the existing customers as well as prospective new customers (Solomon, 2014). References Becerra, M., Santal, J., Silva, R. (2013). Being better vs. being different: Differentiation, competition, and pricing strategies in the Spanish hotel industry.Tourism Management,34, 71-79. Blakeman, R. (2014).Integrated marketing communication: creative strategy from idea to implementation. Rowman Littlefield. Castronovo, C., Huang, L. (2012). Social media in an alternative marketing communication model.Journal of Marketing Development and Competitiveness,6(1), 117. Christensen, C. (2013).The innovator's dilemma: when new technologies cause great firms to fail. Harvard Business Review Press. Chun, S. C. (2015). Niche Marketing.The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Ivanov, D., Tsipoulanidis, A., Schnberger, J. (2017). Basics of Supply Chain and Operations Management. InGlobal Supply Chain and Operations Management(pp. 1-14). Springer International Publishing. Karwatka, D. (2014). Ignaz Schwinn and His Bicycle Company.Tech Directions,74(4), 10. Kim, M., Wang, I. K. (2014). Dynamic product differentiation strategies: An examination of the interplay of firm and industry characteristics.Technology Analysis Strategic Management,26(8), 959-983. Percy, L. (2014).Strategic integrated marketing communications. Routledge. Solomon, M. R. (2014).Consumer behavior: Buying, having, and being. Engelwood Cliffs, NJ: prentice Hall. Stark, J. (2015). Product lifecycle management. InProduct Lifecycle Management(pp. 1-29). Springer International Publishing. Tassey, G. (2012).Technology infrastructure and competitive position. Springer Science Business Media. Trapczynski, P., Wrona, T. (2013). From going international to being international-strategies for international competitiveness1.The Poznan University of Economics Review,13(1), 89.